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Advance Facebook Ads Course (2024)
Important Guidelines
How to get maximum value from this course and 1-1 Mentorship (2:59)
Important Files (1:18)
Watch This Before Starting eCommerce (10:47)
Session 1 (The Science Behind Ad Delivery)
Course Introduction, Outcome and Learnings (11:14)
Science of Facebook Ads, Auctions and Ad's Total Value (28:39)
Ad Quality Rankings (20:36)
Session 2 (Concept of Ad Creatives)
Ad Creative Guide (39:26)
Creating Video Ads for Dropshipping Business Part 1 (73:43)
Creating Video Ads for Dropshipping Business Part 2 (13:11)
Creating Image Ads for Dropshipping Business (12:23)
Creating Image Ads for Private Label Business (17:50)
Creating Video Ads for Private Label Business (7:42)
Creative Video & Image Ads for Digital Marketing Agency (9:52)
Session 3 (Settings and Automations)
Business Page Creation and Basic Settings (10:59)
Business Page Major Settings Part 1 (28:56)
Business Page Major Settings Part 2 (6:17)
Customer Management within Meta Business Suite (14:40)
Messenger and Instragram Automations (17:31)
Session 4 (The Ads Manager)
Understanding Ads Manager Interface and Usecase of Available Tools (30:19)
Automated Rules (33:57)
STRATEGY: Scaling Campaigns with Automated Rules (15:17)
Ad Buying Types: Reservation Vs Auction (8:46)
Understanding Campaign Objectives: #1 Awareness (15:07)
Understanding Campaign Objectives: #2 Traffic (11:34)
Understanding Campaign Objectives: #3 Engagements (13:51)
Understanding Campaign Objectives: #4 Leads (13:07)
Understanding Campaign Objectives: #5 App Promotion (4:43)
Understanding Campaign Objectives: #6 Sales (7:41)
Special Ad Catagories (12:50)
3 Stages of Ad Campaign (11:05)
Advantage Campaign Budget Part 1 (6:32)
Advantage Campaign Budget Part 2 (5:57)
Advantage Campaign Budget Part 3 (1:00)
Ad Placement Guide (22:45)
Session 5 (The Events Manager)
Introduction to Meta Events and Their Importance (15:19)
Advertiser Side Optimization Part 1 (11:38)
Advertiser Side Optimization Part 2 (5:28)
Standard and Custom Events (5:37)
Importance of Offline Events (7:37)
Importance of Custom Conversions (13:14)
Custom Conversions for Offline Events (8:23)
Shopify Store (Creating Business Account, Ad account and Payment Method) (12:41)
Creating Custom Conversions Part 1 (24:05)
Creating Custom Conversions Part 2 (9:55)
Shopify Store (Adding Business Page and Creating Pixel) (3:21)
Shopify Store (Facebook Pixel Vs Conversions API) (6:08)
Shopify Store (Pixel-Conversion API Connection and Event Match Quality Score) (11:49)
Shopify Store (Pixel Settings and Diagnostics) (11:11)
Shopify Store (Extend Attribution Uploads & Historical Conversion Uploads) (5:29)
WordPress Store (Pixel and Conversion API Connection) (5:29)
Shopify Vs WooCommerce which one is better? (2:44)
Partner Integration Tab (1:13)
Uploading Offline Events to Offline Event Sets (14:15)
Facebook SDK and App Events (14:27)
Session 6 (The Commerce Manager)
Benefits of Catalog and Dynamic Marketing (8:02)
Dynamic Retargeting with Catalog Ads (5:56)
Use Case: Collection Ads (5:48)
Use Case: Cross and Upselling (3:48)
How catalog can be used in Travel, Real Estate and Automobiles Businesses (9:30)
Catalog Creation and Important Settings (11:10)
Facebook Shop (7:40)
Catalog Creation with WooCommerce Store (4:22)
Session 7 (Audiences)
Custom Audience Part 1 (8:27)
Custom Audience Part 2 (4:12)
Custom Audience Part 3 (14:00)
Custom Audience Part 4 (5:28)
Custom Audience Part 5 (7:06)
Lookalike Audiences (13:14)
Concept of Advantage+ Audience (6:27)
STRATEGY: Identifying Profitable Adset with Advantage+ Audience (5:27)
Interest Based Audiences (5:33)
Audience Size vs Campaign Budget (3:59)
Session 8 (The Business Manager)
Creating Business Manager Account (2:25)
Reinstating Restricted Business Account (1:53)
Users, Accounts and Data Sources in Business Settings (11:34)
Other Business Settings (6:46)
Domain Verification (Optional) (Video from Batch #5) (4:07)
Session 9 (Dropshipping Strategy Blueprint)
Customizing Columns to Select Key Metrics (11:55)
Creating Custom Metrics For Flow Analysis (6:53)
Re-Arranging Columns in a Right Way (11:12)
(Phase 0) Pixel Warmup & Creative Testing Part 1 (14:28)
(Phase 0) Pixel Warmup & Creative Testing Part 2 (11:55)
(Phase 0) Pixel Warmup & Creative Testing Part 3 (7:03)
Analyzing Test Results of Phase (0) (14:13)
Shifting to Phase 1 (10:03)
(Phase 1) Detailed Targeting & Interest Testing Part 1 (14:06)
(Phase 1) Detailed Targeting & Interest Testing Part 2 (12:34)
Analyzing Test Results of Phase (1) (Scenario 1) (13:29)
Analyzing Test Results of Phase (1) (Scenario 2) (17:14)
Shifting to Phase 2 (6:31)
(Phase 2) Audience Refining & A/B Testing (8:24)
(Phase 2) Budget Recovery (8:28)
Analyzing Test Results of Phase (2) (9:32)
Shifting to Phase 3 (2:38)
(Phase 3) Scaling Attempt #1 (8:17)
Analyzing Scaling Results of Phase (3) (15:53)
Shifting to Phase 4 (6:36)
(Phase 4) Re-Targeting Stage 1 (18:00)
Shifting to Phase 5 (10:18)
(Phase 5) Lookalike Testing Stage 1 (5:30)
(Phase 6) Lookalike Testing Stage 2 (15:19)
(Phase 7) Scaling Strategy #2 (7:23)
(Phase 7) Scaling Strategy #3 (13:53)
(Phase 7) Scaling Strategy #4 (11:53)
(Phase 7) Scaling Strategy #5 (14:50)
(Phase 8) Re-Targeting Stage 2 (9:06)
Session 10 (Local e-Commerce Strategy Blueprint)
Single Product Local e-Commerce Strategy Part 1 (26:40)
Single Product Local e-Commerce Strategy Part 2 (10:35)
Single Product Local e-Commerce Strategy Part 3 (9:41)
Single Product Local e-Commerce Strategy Part 4 (7:07)
Session 11 (Ultimate Sales Campaigns)
Creating Catalog Sales Campaign Part 1 (15:15)
Creating Catalog Sales Campaign Part 2 (10:53)
Creating Catalog Sales Campaign Part 3 (15:00)
Creating Catalog Sales Campaign Part 4 (1:59)
STRATEGY: Creating Messaging Campaign for Sales (25:10)
Creating Campaign for Maximizing No. of Phone Calls (9:34)
Creating Campaign for App Conversions (10:06)
Session 12 (Other Campaign Objectives)
STRATEGY: Getting Maximum Benefits from Awareness Campaign (12:57)
STRATEGY: Creating Traffic Campaigns with Sales Retargeting (10:16)
Creating Campaign for Facebook Page Likes and Post Engagements (10:21)
Creating App Promotion Campaign (7:54)
Session 13 (Digital Marketing Agency with Zero Experience)
How does a digital marketing agency make money? (5:47)
How to Create a Sales Strategy for Your Clients Part 1 (30:05)
How to Create a Sales Strategy for Your Clients Part 2 (11:18)
Starting Point of Digital Marketing Agency Business (14:32)
Concept of Lead Generation Through Sales Funnel (19:22)
Creating Sales Funnel Using WordPress Part 1 (36:25)
Creating Sales Funnel Using WordPress Part 2 (27:33)
Creating Sales Funnels can be a good Income Stream (5:31)
Creating Ad Campaign for Digital Marketing Agency (19:29)
How to Get Clients for Digital Marketing Agency (17:39)
Selling and Buying Services from Fiverr (19:20)
Scaling Digital Marketing Agency (10:46)
Session 14 (The Lead Generation)
Understanding Lead Generation Process (11:08)
Creating Lead Generation Campaign using Sales Funnel (11:20)
Creating Lead Generation Campaign using Instant Forms (27:07)
Leads Management in Leads Center (22:16)
Key Concepts to Consider During the Lead Generation Process (17:44)
Session 15 (Automation Through ManyChat bots)
Using ManyChat to sell Products via Messages Campaigns Part 1 (14:17)
Using ManyChat to sell Products via Messages Campaigns Part 2 (46:40)
Using ManyChat to sell Products via Messages Campaigns Part 3 (7:16)
Using ManyChat to sell Products via Messages Campaigns Part 4 (7:09)
Automating Customer Support Using ManyChat (19:39)
Automating Lead Magnet Campaigns Using ManyChat (8:58)
Session 16 (Issues You May Face)
Learning Limited Issue (6:34)
Creative Limited and Fatigue (10:34)
Ad Account Suspension Issues (13:52)
Ad Rejections (1:47)
Ads are Active but isn’t Spending Budget (2:28)
Billing Issues (3:25)
My Final Words ❤️ (4:46)
After an upload of 30 hours and 35 minutes of sessions, this course is officially completed now. However, unofficially, I will continue to upload new experiences and strategies that I will test.
Q&A Sessions
QnA Part 1 (06/08/2024) (19:46)
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Understanding Campaign Objectives: #2 Traffic
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